Mailchimp

Connecting Mailchimp to Launch Oracle sends rich, tagged audience data from your campaign pages straight into your Mailchimp audience lists. From there, you can use Mailchimp's own CRM tools to stay in touch with your audience and keep them updated as your campaign progresses.

Once connected, every lead captured through Launch Oracle flows into Mailchimp automatically, tagged by the campaign it came from—no manual list-building required.

Make sure you have the following:

• An active Mailchimp account with admin access, so you can generate an API key.

• The property you want to connect. Mailchimp connects at the property level, so any campaign in that property will be able to sync to it.

If you haven't set up a property yet, take a look at how to Create a property.

To connect a property to your Mailchimp, navigate to the "Applications" tab in the Launch Oracle sidebar and select Mailchimp from the list. If you can't find Mailchimp immediately, try selecting the "CRM" tab or searching for it directly in the search bar.

From here you can see information about any already connected properties. To connect a new property, click the " + Connect Property" button and select the properties you want to connect to your Mailchimp CRM.

Once a property is connected don't forget to configure the desired campaigns to complete the setup.

Before you connect any campaigns, you will need an API key. This ensures Launch Oracle knows which Mailchimp account to send its data too. An API key is a unique code that identifies your Mailchimp account and can be found from within your Mailchimp account.

1. Log into your Mailchimp Account and navigate to the API Settings.
   (Account > Settings* > Extras > API Keys)

2. Click Create A Key

3. Give your API key a name so that you can easily identify what its being used for later.

4. Click Generate Key.

5. Copy the generated key and paste it into the

Once you've filled in your API key, click Connect to finalize the connection.

Once you've connected your property, you will need to configure how Mailchimp treats audience members coming in from specific campaigns.

1. Navigate to the CRM Sync settings from the page builder or Mailchimp' s Launch Oracle Applications settings. ( Applications > Mailchimp > [Property Dropdown] > [Campaign Button] )

2. Select which Audience List

Email flows allow you to communicate information to your audience based on certain criteria. To start setting up a new flow:

1. Navigate to Automation > Flow Automation Templates from Mailchimp's side menu.

2. Select one of the available Flow Templates you feel best describes your goal. This will handle most of the setup for you and provide a good staring point.

3. Once you've selected a template you will be taken to Mailchimp's Flow Editor where you can begin customizing your flow.

4. Find the entry node, the one with a play button symbol, and click Filter who enters this flow just below it.

   1. Search for and add a tag filter.

   2. Select the "has any of" criteria.

   3. Search for and select the tag used when configuring you campaign.

Once you've setup the entry filter, only the audience members that fit the filter's criteria will be added to this flow. The last step is to select and design the email template that will be sent to your audience members. For more information on that see Mailchimp's Documentation

Welcome flows are used to acknowledge the submission of a lead and convey any additional information that individual might need. When creating a welcome flow, we recommend using the "Welcome new Contact" template, as it provides a good starting point and most of the flow is already be setup for you. Once you've completed the rest of the setup, you should have a basic welcome flow.

You will need to decide what to include in the email's content. This will depend on your brand identity and what you are collecting leads for as each audience can be different.

Coming Soon

Coming Soon