Build and edit a page

Now that your campaign is created, it's time to build the page your visitors will actually see. The page builder gives you full control over layout, content, and design, along with the option to add engagement features that keep visitors coming back as your campaign progresses.

You'll need an existing campaign before you can open the page builder. If you haven't created one yet, see Create a campaign. Once that's in place, prepare your approved text, images, and branding assets so you're not switching contexts mid-build.

1. Open the page builder. Click the page builder icon from your campaign's overview.

2. Get familiar with the toolbar before you start building.

   • Variant Selector (top of the builder): Shows the page variants tied to your campaign. Every campaign has three: pre-launch, launch, and post-launch. Reservation campaigns include an additional reservation variant. A green light means that variant is published and live — it's what visitors currently see. Decide which variant you want to build or edit first.

   • Page Status: Shows whether you're viewing a draft, a page in progress, or a published page.

   • Sidebar: Holds your editing tools—Page Layout, Global Styles, Media Library, Templates, CRM Sync, Schedule Settings, Signup Settings, and Custom CSS.

5. Add engagement features.

   • Countdown: Build urgency toward your launch date and give visitors a reason to return to your page. (Setting up a countdown)

   • Audience Counter: Show your live signup count, with the option to set a threshold before it appears. (Setting up an audience counter)

   • Timed Reveals: Gradually reveal content (art, characters, etc.) over time to keep visitors checking back. (Setting up a timed reveal)

6. Configure what happens after someone signs up. Choose from:

   • Redirect Link: Send visitors to another page or link, such as your crowdfunding platform or Discord server.

   • Asset Download: Give them immediate access to a digital file, such as an STL file.

   • Custom Thank-You Message: Build a personalized thank-you page, complete with your own image, message, and formatting.

7. Schedule when your pre-launch page transitions to launch by clicking Schedule Settings. (This can also be adjusted from your campaign overview.)

8. (Optional) Fine-tune your page with

9. Click Save Draft. Saving doesn't publish your page. Use the dropdown next to Save Draft to select Preview Draft and see what a visitor would see before you publish.

10. Check the builder's Checklist to confirm your page is ready. It tracks:

    • Lead capture (whether a sign-up flow is set up)

    • CRM sync

    • Post-signup redirect

    • Page content

Once your page is live, the next step is connecting the third-party applications in your stack.