Create a campaign

Create a campaign to start capturing leads, collecting reservations, sending out forms, creating a quiz, taking a poll, and running A/B tests.

Most of what you do in Launch Oracle happens inside a campaign. A property is usually an IP (intellectual property) or product line—the thing you're running campaigns for. A campaign is a single initiative tied to a property and you can run several campaigns for the same property at once.

Launch Oracle supports six campaign types: lead generation, form, poll, quiz, A/B test, or reservation.

Steps

Start creating your campaign.
- From your organization dashboard, click Create Campaign (quick-start wizard), or
- Go to Campaigns under your property in the left-hand menu, then click Add Campaign in the top right.
Assign your campaign to a property. Select an existing property or click Create Property to set one up as part of this flow.

Choose a campaign type.
- Lead Generation: Capture contact information to build your pipeline ahead of a launch.
- Form: Build custom forms to collect more than just contact info, such as file uploads, receipt photos, and other launch-specific details.
  Tip
  Use forms to turn real-world moments into trackable engagement. For example, at an in-person event or pop-up, ask customers to upload a receipt photo in exchange for a giveaway entry, perk, or gift.
- Poll:

Select your campaign attributes: Categories, Tags, Unique Selling Points (USPs), Genres, and Utilities. These help segment your target audience data and organize the leads and contact info Launch Oracle collects, so you can filter and target accordingly later.
Invite your teammates and assign the right level of access. You can always invite teammates or update their access later from Team in the left-hand menu.

Once your campaign is created, the next step is building a page for your launch.